B2B meetings at China Machinery Fair

TARGET MARKET: Russia

PROJECT SCOPE: 

• Search for potential Russian partners for 70 machinery companies from China
• Organizing B2B meetings at China Machinery Fair (Moscow, Russia)

CLIENT: Messe Frankfurt, one of the top exhibition companies in Germany

RESULT:

• 250+ B2B meetings organized 
• High level managers and decision makers attracted to B2B meetings (procurement departments heads, chief engineers, heads of international business departments)
• Types of potential Russian partners attracted to the event:

- End-use customers 

- Machinery distributors and dealers 

- Related equipment manufacturers